La Herba · People, nature & tradition
A place where Amazonian traditions remain alive
We want you to find more than a product here: its origin, its context and the people behind it.
Discover botanical products and ceremonial tools selected with respect for their makers, their origins and the traditions they come from.
Get in touch
The La Herba team, 2024.
What guides us
Three things that matter
01 · ORIGIN
Know the people behind it
For every product, we want to know its journey, its maker and the community it comes from.
02 · FRESHNESS
Small, fresh batches
We favour small, freshly prepared batches and a careful approach to selecting what we offer.
03 · RESPECT
Tradition with context
We share information and products without exaggeration, with respect for the cultures they come from.
Alvaro Tucano, Jorge and Veronika.
Our approach
It starts with real relationships
We work directly with makers, families and communities in the Amazon. We offer products whose origins we know and which we would choose for our own practice.
We are not trying to build the biggest catalogue. We care about authentic origins, freshness and respect for traditions passed down through generations — without fleeting trends or exaggerated promises.
A personal path
La Herba grew from years of meeting people, listening and learning. We are a small team shaped by real relationships and a desire to share products with their stories and origins intact.
Learning along the way
A journey that began with curiosity
Perhaps you arrived after a long search, out of curiosity, or because you already know exactly what you are looking for. We understand — more than a decade ago, we were in a similar place.
Learning through real encounters, in real places, continues to shape our approach.
The product journey
From Pachamama to you
Every product has a journey. Our role is to keep it direct, fair and transparent — and to give you enough information to make a conscious choice.
01
The plant
The material and knowledge of the place it comes from.
02
The maker
The person and their experience with traditional preparation.
03
The community
Traditions, relationships and cultural context.
04
La Herba
Careful selection, useful information and the path to you.
People and places
Moments from our journey
A few of the people, places and symbols that have shaped our direction.
Jorge from La Herba.
The La Herba mandala.
A moment in nature.
Explore consciously
Choose with context
For each product, you will find information about its origin, ingredients and character. If you are unsure, get in touch — we will gladly help you choose.
May all beings be happy.
